Ayodeji Ibrahim Balogun (born 16 July 1990), better known by his stage name Wizkid is a Nigerian recording artist, songwriter and performer. He started his musical career at age 11, releasing a collaborative album with Glorious Five entitled Lil Prinz (2001).
In 2009, he signed a record deal with Banky W.’s imprint, Empire Mates Entertainment. He rose to prominence in 2010 with the release of the song “Holla at Your Boy” from his debut studio album, Superstar (2011). “Tease Me/Bad Guys”, “Don’t Dull”, “Love My Baby”, “Pakurumo” and “Oluwa Lo Ni” were also released as singles from the Superstar album.
Wizkid’s self-titled second studio album, Ayo (2014), was preceded by the singles “Jaiye Jaiye”, “On Top Your Matter”, “One Question”, “Joy”, “Bombay” and “Show You The Money”. In addition to his solo work, Wizkid has collaborated with several artists and was featured on the hits “Girl” (with Bracket), “Fine Lady” (with Lynxxx), “Sexy Mama” (with Iyanya), “Slow Down” (with R2Bees), “The Matter” (with Maleek Berry), “Pull Over” (with KCee) and “Bad Girl” (with Jesse Jagz).
His work and contribution to the Nigerian Music Industry has earned him several achievements, including a BET Award, a MOBO Award, three The Headies Awards, two Channel O Music Video Awards, four Nigeria Entertainment Awards, a Ghana Music Award, two Dynamix All Youth Awards, two City People Entertainment Awards, and a Future Award.
In addition, he has been nominated three times at the MTV Europe Music Awards as well as four times at the World Music Awards. He was ranked 5th on Forbes and Channel O’s 2013 list of the Top 10 Richest/Bankable African Artists.
In February 2014, Wizkid became the first ever Nigerian musician to have over 1 million followers on Twitter.
In 2012, Wizkid signed a one year endorsement deal with Pepsi allegedly worth 350,000 U.S dollars. He travelled to Beirut, Lebanon with Tiwa Savage for a Pepsi commercial shoot.
On 28 May 2013, Premium Times reported that Wizkid signed a one year deal with MTN Nigeria. Moreover, the news source reported that Wizzy’s Pepsi contract was renewed for another two years.
On 23 October 2013, Bellanaija reported that Wizkid signed an endorsement deal with Guinness for the “Guinness World of More” concert.
The concert was held at the Eko Convention Centre of the Eko Hotel and Suites in Victoria Island, Lagos on 3 November 2013. On 18 June 2015, Pulsereported that Wizkid ditched MTN and signed a ₦128 million naira deal with GLO.
On 5 March 2013, Charles Mgbolu (a writer for Vanguard) reported that Wizkid established his label imprint Starboy Entertainment.
During an interview with Silverbird Television, Wizkid told Yvonne Vixen Ekwere that he planned on signing new acts to the label. Wizkid told Showtime Celebrity that he established his own record label to give up-and-coming artists a platform to showcase their talent.
On 17 April 2013, Wizkid signed Maleek Berry to Starboy Entertainment. Wizkid and Maleek Berry’s work credits include “Lagos to Soweto” and “The Matter”, among others.